Visual identity system for the personal YouTube channel of Gonzalo Bonadeo, Argentine sports journalist with over three decades covering the world's biggest sporting events.
https://www.youtube.com/@BonadeoSePrende
https://www.youtube.com/@BonadeoSePrende
The Challenge:
Translating the legitimacy of an archive-driven journalist into a brand system: someone who opens the doors of his studio, surrounded by his personal collection, to share stories and an unfiltered take on sports. I built the GB isotype and the "Bonadeo Se Prende" logotype from scratch, with construction grids and defined safe zones, and put together a palette anchored in dark green (Old Green) combined with purple and lime yellow as high-contrast accents.
The system:
The typographic system pairs a bold condensed face for headlines, a light sans for body text, and an exclusive script reserved for the "se prende" signature, reinforcing the brand's dual layer: journalistic rigor and personal warmth. The manual covers everything from incorrect isotype usage to everyday digital applications: YouTube thumbnails, lower thirds and interview overlays, Instagram profile, and closing cards for reels — built so the channel can produce consistent content without losing identity.
Translating the legitimacy of an archive-driven journalist into a brand system: someone who opens the doors of his studio, surrounded by his personal collection, to share stories and an unfiltered take on sports. I built the GB isotype and the "Bonadeo Se Prende" logotype from scratch, with construction grids and defined safe zones, and put together a palette anchored in dark green (Old Green) combined with purple and lime yellow as high-contrast accents.
The system:
The typographic system pairs a bold condensed face for headlines, a light sans for body text, and an exclusive script reserved for the "se prende" signature, reinforcing the brand's dual layer: journalistic rigor and personal warmth. The manual covers everything from incorrect isotype usage to everyday digital applications: YouTube thumbnails, lower thirds and interview overlays, Instagram profile, and closing cards for reels — built so the channel can produce consistent content without losing identity.
